ERSP provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.

ERSP cases originate from inquiries brought by competitors and consumers, as well as through ERSP's ongoing monitoring program.

ERSP offers the direct response industry an expeditious system for review of advertising that contains egregious and unsubstantiated claims, and demonstrate the strong commitment of the industry to meaningful and effective self-regulation.

ERSP is managed as a separate self-regulatory program under NARC auspices and policy oversight, and administered for NARC by the Council of Better Business Bureaus, Inc