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Wednesday, May 18th
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9:00-9:30
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Registration and Breakfast, Courtesy of Reed Smith, LLP
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9:30-9:45
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Welcome and Introduction
Wayne J. Keeley – Director, Children’s Advertising Review Unit and VP, CBBB, Inc.
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9:45-10:00
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Keynote Address: The Secret Lives of Tweens Online: Understanding
how tweens use social media, risks and opportunities.
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Speakers:
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Anastasia Goodstein – Director, Digital Programs, InspireUSA
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10:00-11:00
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Little Fingers = Big Impact: What Can the Experts Tell Us About Children’s Online
Behavior?
An insider’s look at the latest typing and texting trends. What are kids really
up to online? Learn about privacy, cyberbullying, technology solutions and their
impact on internet safety.
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Moderator:
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Marc Roth – Partner, Manatt Phelps & Phillips LLP
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Speakers:
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Mary McIlrath, Senior Vice President, C&R Research
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Dr. J. Alison Bryant, President, PlayScience
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Kelsey Joyce, Director, Legal Affairs, T-Mobile
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11:00-11:15
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Beverage Break, Courtesy of Loeb & Loeb LLP
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11:15-12:15
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CARU Year in Review – Hot Button Issues to Consider When Planning an Ad Campaign
Get a look behind the scenes as CARU’s staff covers recent cases and recurring issues
you’ll want to be aware of, including online privacy, blurring of advertising and
content, and food marketing.
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Speakers:
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Angela Tiffin, Attorney, CARU
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Andra Dallas, Attorney, CARU
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12:15-1:00
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Lunch, Courtesy of Wildman Harrold LLP
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1:15-2:15
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Spotlight on the FTC – Recent Enforcement Actions, Changes to the Rule, and the Safe
Harbor Program
Take this opportunity to get an inside look about the latest developments in proposed
changes to the COPPA Rule, recent FTC enforcement actions, and the FTC’s Safe Harbor
program.
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Speakers:
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Katie Harrington-McBride, Federal Trade Commission
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Alan L. Friel, Partner, Wildman Harrold Allen & Dixon, LLP
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2:15-3:15
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They Found You, They Followed You, and They Registered For Your Website: What’s
New with Social Media & Kids?
Everyone wants to send someone somewhere these days, whether it’s Facebook, Twitter,
or any of the other latest and greatest social networking sites. This panel will
focus on what’s new with social media in general, from new types of technology and
any new privacy concerns.
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Moderator:
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Ken Florin, Partner, Loeb & Loeb LLP
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Speakers:
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Kate Connally, Founder & CEO, CoolSchool
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Jordan McCollum, Vice President, Counsel, Disney Interactive Media Group
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Alan Anderson, CEO, Imbee
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3:15-3:30
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Beverage Break, Courtesy of Loeb & Loeb LLP
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3:30-4:30
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Would You Like a Side of Tie-Ins With That Food Marketing Campaign?
Marketing foods to children is under the spotlight. Companies need to make sure
that the messages they’re sending are positive AND healthy. Hear what companies
are doing to meet these goals.
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Speakers:
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Timothy Ernst, Vice President and Associate General Counsel, Del Monte Foods
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Kathyleen O’Brien, Partner, Reed Smith LLP
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Magdalena Hernandez – Program Manager, Children’s Food and Beverage Advertising Initiative, CBBB
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4:30-5:30
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From Wired to Wireless – Everything You Need to Know About Sweepstakes and Contests
Thinking of inviting children to submit crazy, funny videos of themselves using
your product? How about getting them to text the word “win” to a designated number?
Think again. Or, at least wait until you’ve heard our panel of experts tell you
how to make sure you’re in compliance with all the relevant rules and regs!
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Speakers:
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Lisa Manhart, Executive Vice President, Sales & Marketing, Ventura Associates Inc.
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Liisa Thomas, Partner, Winston & Strawn LLP
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5:30
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Adjourn
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