NARC's mission is to foster Truth and accuracy in national advertising through voluntary self-regulation.
The self-regulatory system developed by NARC supports advertiser compliance by focusing on three goals:
- minimize governmental involvement in the advertising business.
- maintain a level playing field for settling disputes among competing advertisers.
- foster brand loyalty by increasing public TRust in the credibility of advertising.
NARC President and CEO - C Lee Peeler
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