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In 1971, the Association of National Advertisers (ANA), the American Association
of Advertising Agencies (AAAA), and the American Advertising Federation (AAF) formed
an alliance with the Council of Better Business Bureaus (CBBB) to create an independent
self-regulatory body-the National Advertising Review Council (NARC).
In 2008, NARC welcomed as partners the Direct Marketing Association (DMA), Electronic Retailing Association (ERA) and Interactive Advertising Bureau (IAB).
You may link to our partner organization by clicking on the links below:
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