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NARC and the CBBB Present
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CARU Annual Conference 2010
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Advertising To Kids 3.0
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October 6, 2010
The Ritz-Carlton New York, Battery Park
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Wednesday, October 6th
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8:00-8:30
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Registration and Breakfast
Courtesy of Loeb & Loeb LLP
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8:30-8:45
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Welcome and Introduction
C. Lee Peeler – President & CEO, National Advertising Review Council
Wayne J. Keeley – Vice President & Director, Children’s Advertising Review Unit
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8:45-9:00
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Keynote Address
Mary K. Engle – Associate Director, Advertising Practices, Federal Trade Commission
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9:00-10:00
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Big World, Little Consumers: What You Need to Know About Marketing to Kids Outside
the US
If your marketing efforts will reach beyond U.S. borders, you need to be aware of
international laws and regulations. Other countries have very specific, and very
different online privacy laws, sweepstakes and promotions laws, and some don’t allow
advertising to children at all. To ensure that your international marketing practices
comply with legal and self regulatory standards, get to know the lay of the land
before you plan a global marketing campaign.
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Moderator:
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Liisa Thomas – Partner, Winston & Strawn LLP
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Michele M. Totonis – Corporate Intellectual Property Counsel, LEGO Systems, Inc.
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Linda J. Nagel – President, Advertising Standards Canada
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Speaker:
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Robert Legault - Partner, Legault Joly Thiffault
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10:00-10:15
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Beverage Break
Courtesy of Davis & Gilbert LLP
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10:15-11:15
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What the Regulators Know: A Sneak Peek Behind the Scenes at the FTC & the FCC
This is an opportunity to get information about the latest developments on the reviewof the
the COPPA Rule and FCC regulations straight from the source.
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Moderator:
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Sheila A. Millar– Partner, Keller & Heckman LLP
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Speakers:
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Mamie Kresses – Senior Attorney, Division of Advertising Practices, Federal Trade
Commission
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David Konczal - Assistant Division Chief, Policy Division of the Media Bureau, Federal
Communications Commission
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11:15-12:00
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CARU Year in Review – Hot Button Issues to Consider When Planning an Ad Campaign
The CARU staff with highlight key issues in some of their most important cases over
the past year, including food, blurring of advertising and content, sweepstakes,
and online privacy cases.
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Speakers:
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Angela Tiffin – Senior Staff Attorney, CARU
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Katie Berwitt ¬– Staff Attorney, CARU
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Tina Poturica-O’Neill – Senior Legal Associate, CARU
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Andra Dallas – Staff Attorney, CARU
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12:00-1:00
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Lunch
Courtesy of Wildman, Harrold, Allen & Dixon LLP
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1:00-1:15
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Keynote Address - Dan Coates – President, Youth Pulse, Inc.
From the Marketing Floor to the Young World – Innovative Ideas, Practical Considerations
Along with the expansion of media in children’s lives, marketing now extends far
beyond the confines of television into a vast digital media culture—one that encompasses
videogames and virtual worlds, cell phones, and other hand-held devices. The following
two sessions will highlight the ways companies of reaching young consumers comply
with legal and self regulatory standards to protect young children, and more importantly,
panelists will share their solutions to the problems they’re being faced with on
a daily basis.
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1:15-1:45
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Dot Common Sense: Kids and Media Literacy
What kids know about how media and consumer culture work, what don’t they know,
and what is everyone doing about it? This panel will tell you, with up-to-the minute
studies, trends, and reportage from the front lines.
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Moderator:
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Brett Berk M.S. Ed.: Writer, Educator, Youth Researcher
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Speakers:
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David Kleeman - President, American Center for Children and Media
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1:45-3:15
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From the Marketing Floor to the Young World - Innovative Ideas, Practical Considerations
Along with the expansion of media in children’s lives, marketing now extends far
beyond the confines of television into a vast digital media culture—one that encompasses
videogames and virtual worlds, cell phones, and other hand-held devices. The following
two sessions will highlight the ways in which companies reaching out to young consumers
can comply with legal and self regulatory standards to protect young children, and
more importantly, panelists will share their solutions to the problems they’re being
faced with on a daily basis.
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1:45-2:30
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Calling All Kids! Best practices for Mobile Media Marketing
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Moderator:
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Kenneth R. Florin - Partner and Chair, Emerging Media Practic Group, Loeb & Loeb
LLP
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Kelsey Joyce – Managing Attorney, Marketing, T-Mobile USA
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2:30-3:15
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Kids are “Virtually” Everywhere: Best Practices for Digital Media Marketing
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Moderator:
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Alan Friel – Partner, Wildman Harrold Allen & Dixon LLP
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David Fisch – President, MiniClip America, Inc.
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3:15-3:30
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Beverage Break
Courtesy of Davis & Gilbert LLP
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3:30-4:30
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Marketing Foods to Kids - Special Concerns For Children's Advertisers
This panel will simulate a food marketing campaign and help you recognize all the
potential red flags that may halt your efforts, including a CFBAI overview and new
developments in food labeling from the Institute of Medicine (IOM).
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Moderator:
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Stu Friedel – Partner, Davis & Gilbert LLP
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Speakers:
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James Baughman - Senior North American Counsel, The Campbell Soup Company
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Maureen Enright - Assistant Director, Children's Food & Beverage Advertising Initiative, CBBB
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Heather Hippsley - Assistant Director, Division of Advertising Practices, Federal
Trade Commission
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Ellen Wartella – Professor of Communication and Psychology School of Communication
Northwestern University
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4:30-5:00
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Out of the Mouths of Babes -- There’s a Tween Angel on Your Side
Who better than to tell us what really works with respect to protecting kids’ privacy
and safety online? Kids of course! In this very special panel, Wired Safety’s Tween
Angels will present their take on online privacy controls and what they view as
best practices.
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Moderator:
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Parry Aftab, Wired Safety
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5:00
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Adjourn
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