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Expert speakers will explore the legal trends in green marketing, the challenges
and opportunities of user-generated content, Federal Trade Commission focus on testimonials
and endorsements, key issues in claims substantiation and the use of surveys. The
conference will provide attendees with practical information to enhance their ability
to navigate the industry’s self-regulatory forum.
Scheduled Keynote speakers are Julie Brill, Commissioner, Federal Trade Commission;
the Hon. Denny Chin, U.S. Court of Appeals for the Second Circuit; Jim Kohm, Associate
Diretor for Enforcement, Federal Trade Commission; Patrick Sarkissian, Founder &
CEO, Sarkissian Mason, an independent full-service marketing and design firm; and
Bob Garfield, co-host of NPR's "On The Media" and Editor-At-Large, Advertising Age.
Among the scheduled sessions: "Green or Greenwash? A Guide to Honest
Claims in Sustainability Advertising" and "The Consumer Speaks: Updates on User
Generated Content, Endorsements and Testimonials"
Approximately 12 Credits for Continuing Legal Education:
This course has been submitted for approval in accordance with the requirements
of the New York State Continuing Legal Education Board for approximately 12 professional
practice credits.
Accreditation will be sought for registrants in those jurisdictions with continuing
education requirements.
NAD Conference Rates
Early Bird Rates Before August 27th
CBBB Partners $1,460 / CBBB Non-Partners $1,750
After August 27th
CBBB Partners $1,560 / Non-Partners $1,850
NAD/CARU Double Conference Special Rates
$1810 CBBB Partners or CARU Supporters / $2,350 for standard registration fee.
After August 27th
$2010 CBBB Partners or CARU Supporters / $2,550 for standard registration fee.
Conference Location
The Ritz-Carlton New York, Battery Park
Two West Street
New York, NY 10004
For more information about the conference, please contact:
Reshma Persaud
Marketing Coordinator
212-705-0113
rpersaud@narc.bbb.org
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