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NARC and the CBBB Present
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CARU Annual Conference 2008
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What's New in Children's Advertising
Texting, Gaming, Social Networking and More
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September 24, 2008
W Hotel New York City
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Wednesday, September 24th
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7:30-8:45
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Registration and Breakfast Courtesy of Keller & Heckman LLP
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8:45-9:15
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Welcome and Introduction
C. Lee Peeler – President & CEO, National Advertising Review Council
Wayne J. Keeley – Director, Children’s Advertising Review Unit
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9:15-9:45
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Keynote Address - 30 Beyond The :30- Media and Marketing Trends Transcending Kid TV
Paul Kurnit – President & Founder, KidShop
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9:45-11:00
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Media-Savvy Kids:
How savvy are children about media practices? This panel will discuss what we know
about children’s development and children’s understanding of marketing.
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Moderator:
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Ellen Wartella – Executive Vice Chancellor and Provost, University of California - Riverside
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Speakers:
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Daniel Anderson – Professor of Psychology, University of Massachusetts
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Marvin Goldberg – Irving & Irene Bard Professor of Marketing
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John Feldman – Partner, Reed Smith
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Chris McKee – Chief Creative Officer, The Geppetto Group
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11:00-11:15
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Beverage Break
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11:15-12:30
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Advertising to Children in the New Media Age
Social Networking, Virtual Worlds, Mobile Marketing, Gaming. At a time when children
are more technologically astute than their parents, how are marketers responsibly
using new media to reach kids?
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Moderator:
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Phyllis Spaeth – Assistant Director, CARU
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Speakers:
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Jack Mcartney – Associate Director, Business Development and Content Standards, Verizon
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Ken Florin – Partner, Loeb & Loeb
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Toni Millner, Senior Counsel,Turner Broadcasting System, Inc.
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12:30-1:30
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Lunch
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1:30-1:45
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Keynote Address – The FTC and Children’s Advertising: Issues, Concerns and Challenges
Mary K. Engle – Associate Director, Advertising Practices, Federal Trade Commission
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1:45-2:45
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Children's Food & Beverage Advertising Self-Regulation: A Global View
Learn how advertisers in the US and abroad are responding to concerns about childhood
obesity through innovative self-regulatory pledge programs and examine domestic
and global challenges to self-regulation.
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Moderator:
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Liisa Thomas - Partner, Winston & Strawn LLP
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Speakers:
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Elaine D. Kolish – Director, Children’s Food & Beverage Advertising Initiative, Council
of Better Business Bureaus
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Linda J. Nagel – President and CEO, Advertising Standards Canada
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Rocco Renaldi – Managing Director, Landmark, Europe
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2:45-3:45
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Children’s Privacy in a Global Marketplace
This panel will explore compliance with the Children’s Online Privacy Protection
Act (COPPA) and the CARU Guidelines.
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Moderator:
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Jay Black– Ad Review Specialist, CARU
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Speakers:
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Justin Brookman - Chief of Internet Bureau, Office of the New York State
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Phyllis Marcus – Senior Attorney, Division of Enforcement, Bureau of Consumer Protection,
FTC
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Angela Tiffin - Attorney, CARU
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Denise G. Tayloe-President and CEO, PRIVO
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3:45-4:00
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Beverage Break
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4:00-4:30
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Working with CARU – The Practitioners' Perspective
Learn what CARU can do for you from insiders who use the CARU process.
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Moderator:
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Tina Poturica - Legal Associate, Senior Ad Review Specialist, CARU
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Speakers:
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Marlene Gordon – Vice President/Assistant General Counsel, Burger King Corporation
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Mike Fletcher – Sr. Manager, Global Youth and Family Marketing, Burger King Corporation
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Bobbie Carlton – Director, Marketing B*tween Productions
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4:30-5:00
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Year in Review – A Retrospective look at CARU over the past year.
CARU – This Agency is Not Yet Rated – A short film that takes a behind-the-scenes
look at CARU.
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Speakers:
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Tina Poturica - Legal Associate, Senior Ad Review Specialist
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Jay Black - Ad Review Specialist
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5:00
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Adjourn
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