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NARC and the CBBB Present
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CARU Annual Conference 2009
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Advertising To Kids 2.0
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October 7, 2009
W Hotel New York City
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Wednesday, October 7th
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8:00-8:30
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Registration and Breakfast
Courtesy of Davis & Gilbert LLP
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8:30-9:00
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Welcome and Introduction
C. Lee Peeler – President & CEO, National Advertising Review Council
Wayne J. Keeley – Vice President & Director, Children’s Advertising Review Unit
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9:00-9:30
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Keynote Address: The Pocket Guide to Social Media & Kids: What We Need to Know!
Pete Blackshaw - Chair, CBBB & EVP, Strategic Services, The Nielsen Company
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9:30-10:15
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Recognition vs. Persuasiveness: What Do Kids Know and When Do They Know It?
This panel will provide an overview of the ongoing global debate to this recurring question. The panel will also consider how the new digital age has changed what we know (or thought we knew) about children’s recognition of advertising and its persuasive intent and will discuss the latest research.
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Moderator:
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Phyllis Spaeth – Associate Director, CARU
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Speaker:
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Linda Nagel – President and Chief Executive Officer, Advertising Standards Canada
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Ellen Wartella – Distinguished Professor of Psychology, University of California
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Brett Berk – Early Childhood Educator, Youth Researcher & Author
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10:15-10:30
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Beverage Break
Courtesy of Winston & Strawn LLP
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10:30-12:15
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The Rules of the Digital Playground: Legal Compliance For Your Avatars, Virtual
Pets, and Beyond
With new media platforms emerging at every click of the mouse, it is more important
than ever to ensure your company is operating in compliance with the applicable
laws, regulations, and industry guidelines. The panelists will examine the practical
application of governing standards and guidelines to behavioral marketing, mobile
marketing, viral and word of mouth marketing, user generated content, and virtual
worlds.
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Moderator:
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Alan Friel - Partner, Wildman Harrold Allen & Dixon LLP
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Speakers:
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Hilary DeCesare - CEO & Co-founder, girlambition.com
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Dan Hunter - Professor of Law & Director, Institute for Information Law & Policy,
New York Law School
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Brian Murphy - Partner, Frankfurt Kurnit Klein & Selz P.C.
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Jordan McCollum - Vice President, Counsel, Walt Disney Internet Group
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12:15-1:15
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Lunch
Courtesy of Loeb & Loeb LLP
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1:15-2:30
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Delivered Straight from the Source – Examining the Latest Regulatory and Legal Framework
for Addressing Emerging Media Forms
This is an opportunity to be on the forefront of the latest developments on new
FCC regulations, the EU Privacy Directive, the FTC’s Endorsement Guides
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Moderator:
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Joseph Lewczak - Partner, Davis & Gilbert, LLP
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Speakers:
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Stacey Ferguson - Attorney, Bureau of Consumer Protection, FTC
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Amy S. Mushahwar - Associate, FCC, Advertising and Regulatory Litigation, Reed Smith LLP
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Alisa Bergman - Attorney, Sonnenschein, Nath & Rosenthal LLP
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2:30-3:30
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A Branded Apple a Day Still Keeps the Doctor Away: How Food Marketers are Using Advertising and Branding to Promote Healthy Food and Lifestyle Choices to Kids
How are marketers using creativity, innovation and partnerships to promote healthy dietary choices and lifestyles to kids? In addition, this panel will provide an update on U.S. advertising self-regulation and discuss FTC developments including the FTC 2008 Report on Marketing Food to Children and Adolescents and the upcoming multi-agency Task Force report to Congress on nutrition standards for marketing to kids.
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Moderator:
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Richard Allendorf – Associate General Counsel, General Mills
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Speakers:
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Elaine D. Kolish – Vice President & Director, Children’s Food & Beverage Advertising Initiative, Council of Better Business Bureaus
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Michelle Rusk – Attorney, Division of Advertising Practices, Federal Trade Commission
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Anthony Signorelli – Vice President, Campaign Director, The Advertising Council
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3:30-3:45
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Beverage Break
Courtesy of Winston & Strawn LLP
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3:45-4:30
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Working with CARU – The Anatomy of a CARU Case
Have you ever wondered exactly how CARU arrives at its decisions? This is your chance
to get an inside look at a CARU case, from its inception through the point of completing
the decision and press release. This interactive panel will help you understand
the factors we consider when opening a case, and how to best present your evidence
so that the self-regulatory process will run effectively.
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Speakers:
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Liisa Thomas - Partner, Winston & Strawn LLP
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Kenneth R. Florin – Partner and Chair, Emerging Media Practice Group, Loeb & Loeb
LLP
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Tina Poturica-O’Neill – Senior Legal Associate, CARU
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Andra Dallas - Staff Attorney, CARU
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4:30-5:00
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Year in Review – A Retrospective look at CARU over the past year.
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Speaker:
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Angela Tiffin - Senior Staff Attorney, CARU
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Katie Berwitt - Staff Attorney, CARU
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5:00
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Adjourn
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