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The NAD Annual Conference, scheduled September 22 and 23 at New
York City's W New York Hotel, 541 Lexington Ave., is being held in conjunction with
Advertising Week 2008. Expert speakers will explore the legal and ethical challenges
and opportunities presented by new media, the key issues in claims substantiation,
the timing, design, and application of consumer surveys; FTC enforcement priorities,
and “Going Green,” a panel discussion focused on consumer understanding of environmental
marketing. The conference also will provide attendees with practical information
to enhance their ability to navigate the advertising industry’s self-regulatory
forum.
Scheduled speakers include the Honorable J. Thomas Rosch, Commissioner, Federal
Trade Commission, and Julia Popowitz, Associate General Counsel, Facebook, Inc.
Among the scheduled sessions: “It’s New! It’s Exciting! (But is
it Advertising?)” and “Your Advertising is Literally Truthful, but What is the Implied
Message?”
Up to 12 Credits for Continuing Legal Education
This course has been submitted for approval in accordance with the requirements
of the New York State Continuing Legal Education Board for a maximum of 12 professional
practice credits.
Registrants seeking accreditation in other states should so indicate in order for
the sponsor to seek accreditation in those jurisdictions.
Conference Rates
Early Bird Rates
CBBB Partners $1,360 / CBBB Non-Partners $1,650
After August 15th
CBBB Partners $1,460 / Non-Partners $1,750
Conference Location
The W New York Hotel
541 Lexington Avenue, New York, NY
For more information about the conference, please contact:
Reshma Persaud
Marketing Coordinator
212-705-0113
rpersaud@narc.bbb.org
Advertising Week 2008
Advertising Week is North America’s largest gathering of advertising & media professionals.
Every year Advertising Week brings together individuals from a broad range of disciplines
to participate in discussions, conferences, panels, and other special events designed
to highlight the issues facing the industy and celebrate its societal contributions.
The goal is to inspire young people to join the craft; focus the industry and public
at large on the social impacts of advertising; address the most important issues
facing the industry; and shine a light on the influences of advertising, media and
marketing industries.
For more information please visit:
www.advertisingweek.com
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