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NARC and the CBBB Present
CARU Annual Conference 2009
Advertising to Kids 2.0
October 7, 2009
W Hotel New York City
The CARU Annual Conferenceis scheduled for October 7, 2009 at New York City's W New York Hotel; 541 Lexington Ave. Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has changed the way companies market their products to children. Panelists will examine and demonstrate the practical application of governing standards and industry guidelines to these new emerging media platforms.

The conference will provide attendees with the opportunity to be on the forefront of the latest regulatory developments including an update on global self-regulatory food initiatives, and the EU Privacy Directives.

Scheduled Speakers: include Stacey Ferguson, Attorney, Bureau of Consumer Protection, Federal Trade Commission; Will Haselden, Assistant Attorney General, Florida’s AG Office; Hillary DeCesare, CEO & Co-founder, girlambition.com;

Scheduled sessions: "The Rules of the Digital Playground,” "Delivered Straight from the Source: Examining the Latest Regulatory and Legal Framework for Addressing Emerging Media Forms,” "Recognition vs. Persuasiveness: What do kids know and when do they know it?” and “Working with CARU – The Anatomy of a CARU Case.”

Conference Rates
Early Bird Rates Before August 1st
CBBB Partners or CARU Supporters $550 / CBBB Non-Members $700

After August st
CBBB Partners or CARU Supporters $650 / Non-Partners $800

Conference Location
The W New York Hotel
541 Lexington Avenue, New York, NY

For general questions regarding this conference please contact:
Reshma Persaud
Marketing Coordinator
212-705-0113
rpersaud@narc.bbb.org



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