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Guidance for Food Advertising Self-Regulation
In fulfillment of its mission to provide leadership in advertising self-regulation and to increase the understanding of the role of self-regulation of food advertising to children and adults, the NARC Board of Directors has published this White Paper. NARC undertook this White Paper because of a concern that there could be widespread lack of awareness of the self-regulatory system's work with food advertising. A better understanding of advertising self-regulation, public awareness of the role of self-regulation, and the important examples of food advertisers' voluntary compliance with CARU and NAD decisions and recommendations can increase public confidence that advertising meets the highest standards of truth and accuracy.
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