|
Guidance for Food Advertising Self-Regulation
In fulfillment of its mission to provide leadership in advertising self-regulation
and to increase the understanding of the role of self-regulation of food advertising
to children and adults, the NARC Board of Directors has published this White Paper.
NARC undertook this White Paper because of a concern that there could be widespread
lack of awareness of the self-regulatory system's work with food advertising. A
better understanding of advertising self-regulation, public awareness of the role
of self-regulation, and the important examples of food advertisers' voluntary compliance
with CARU and NAD decisions and recommendations can increase public confidence that
advertising meets the highest standards of truth and accuracy.
|
